No-one
understands the importance of marketing
more than Klopman. Or of the vital part
building close relationships and partnerships
has to play in ensuring that customers are
ideally placed to take maximum advantage
of business opportunities as they arise.
Working closely with
designers, garment specifiers, garment manufacturers
and laundries helps to ensure that Klopman
continues to produce the fabrics to meet
their developing needs – which is
why Klopman has an extensive team of representatives
based throughout Europe dedicated to doing
just that.
In addition to providing
an invaluable resource of advice, and global
market intelligence which can assist customers
to move more easily into new markets, they
can also supply in-depth information on
a wide range of industry sectors and assistance
with research and wash and wear trials,
as well as advice on the latest developments
in garment manufacturing and laundering.
Customer
service
Klopman
has been specifically structured to provide
ultimate levels of service for its customers
and nowhere is this more evident than in
the Customer Services Department which is
based at the manufacturing headquarters
in Frosinone, Italy.
Consisting
of a dedicated team of experienced personnel,
with responsibility for particular territories
and specific customers, the Customer Services
Team is committed to ensuring that all enquiries
are dealt with quickly and efficiently,
using a dedicated direct response reporting
system to give up-to-date information and
status reports on ordering and delivery
via a toll-free telephone and fax link.
Logistics
- planning & distribution
With
a product range of almost one hundred fabric
styles, a choice of over one hundred on-line
colours and with customers in thirty countries,
the logistics of supply is yet another vital
element in Klopman's commitment to customer
service.
State-of-the-art
IT systems with sophisticated tracking and
processing, enable Klopman to work closely
with customers' own planning personnel,
monitoring orders from manufacturing through
to final distribution, to ensure delivery
as requested.
Technical
service
Unique
amongst fabric manufacturers, Klopman's
Technical Service Team is totally committed
to providing a first class technical resource
to both customers and garment specifiers.
In addition to providing
highly specialised support and guidance
in relation to the technical performance
of Klopman fabrics, the Technical Service
Team offers information about relevant legislative
and industry standards, together with in-depth
advice on all aspects of after-care servicing,
garment construction and fitness-for-purpose.
Research
& development
Changing working environments, the needs of wearers and
the influence of trends within the consumer market are among
the many factors
that are constantly monitored and analysed
by Klopman's dedicated Research & Development
Team.
With the knowledge
gained through Klopman's wide representation
across Europe, combined with a world-renowned
reputation for technological innovation,
Klopman's Research & Development Team
continues to lead the way in the development
of new fabrics to meet the demands of continuously
evolving and ever more sophisticated markets.
Marketing
support
Klopman's
reputation has been built on marketing expertise
that is readily provided as a service to
the market.
In addition, the awareness
of the Klopman brand, and of the values
and qualities it represents, is a significant
asset to specifiers and garment manufacturers
and laundries in their own promotions.
Apart from providing
specific marketing support for all Klopman
products and services in terms of advertising,
public relations, exhibitions, literature,
videos, point-of-sale material and presentations,
Klopman's Marketing Services Department,
based in London, is also responsible for
providing customers with tailor-made marketing
support solutions and assistance with joint
promotions, including presentations to potential
specifiers as required.
11/08/2010